1. What Sales Channels are in XCEED
Sales channels allow you to identify the source of a ticket sale.
They are used to:
Track sales by promoter or partner
Measure campaign performance
Attribute sales correctly in reporting
Each sale made through XCEED is linked to a sales channel.
2. Create a sales channel
Before sharing links, you need to create a sales channel.
Log in to XCEED Pro.
Go to Marketing ->Teams.
Click on create a new promotor
Add the name for your sales channel
If you are creating a channel for a promotor and his/her email so they can also see their sales
An email is sent with the link of this promotor and his password to access XCEED Pro
Click on Create
A sales link is created automatically as soon as the promoter is created. Any ticket purchased through that link will be attributed to that sales channel.
3. Create a Team for multiple promoters
In Marketing, create a team with a distinctive name.
Assign a team leader (new or already existing Promotor)
Add promoters to the team by entering the team created and creating new Promotors or moving already exiting ones and click Add
The team leader can track:
Their own sales
The combined sales of all promoters in their team
4. How sales channels work
In XCEED Pro, sales channels are managed through Marketing:
Any sales channel has a "all events" link but also a event specifis version for each event. For example:
All Events channel - https://xceed.me/en/events/channel/music-test
Event specific link of the same channel: https://xceed.me/en/01test-city/event/secret-sessions-6/216041/channel/music-test
Add or remove someone from all your events events in the marketing tab by deactivating their sales channel
Add or remove someone from a specific event in the same way but first select the event
5. Best practices for sales channels
Create one promoter per partner / person / campaign
Add an email when the promoter should track their own sales
Use teams only when you need structure across multiple promoters
Name promoters and teams clearly to keep reporting clean
If you have any questions or need more help, contact XCEED Support and we’ll assist you.